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Episode 669: Karen Cappello: Niche Your Way To Success

by | Jul 20, 2020 | Podcasts

Karen Cappello, MCC, BCC is a master certified coach who works with seasoned coaches to grow their businesses and create the lives they have dreamed of. During Karen’s 30+ years in business; her experiences as a university administrator, president of a semi-conductor manufacturing company and estate planner utilized her natural coaching abilities. Karen is the former Chief Learning Officer of International Coach Academy and has trained coaches for six different coach training organizations. Her Book, The Clients You as Seeking are Also Seeking You is an Amazon bestseller.

The Riches Are In The Niches! To register for Karen’s Free Training (Thursday July 23rd at 1 pm EST) visit https://www.naturalborncoaches.com/niche.

In this episode you’ll hear:

  • As coaches we were taught to cast a wide net, but why is that ineffective?
  • The power of ONE
  • Strategies to utilize measuring to ensure success of your client and what to do with this data to strengthen your coaching business
  • Tips for Identifying the financial ROI in your niche
  • The big three money making niches
  • What happens when you become well known in one specific area

QUOTES:

“We as coaches are so expansive, we try to expand everything.”

“Once we start expanding, our message gets watered down.”

“Less time marketing, more time coaching!”

“When you have that power of one and you have that really strong niche, then you can start measuring your clients results and aggregating them.”

LINKS:

The Riches Are In The Niches! – Register for Karen’s Free Training (Thursday July 23rd at 1 pm EST)!

Karen’s Website & Quick-Start Intensive

Her Facebook & LinkedIn

Karen’s Book, The Clients You as Seeking are Also Seeking You

Want to generate 10-15 warm, qualified referrals a week into your business? Get your free guide on how to implement the 9 accelerators into your business today at https://www.naturalborncoaches.com/referrals!

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