I’m having a game night at my house tonight, and one of the games we’ll be playing is Cards Against Humanity.
One of my favourite marketing stories is when Cards Against Humanity advertised a box of crap for $6 for their Black Friday sale back in 2014.
30,000 people took them up on their offer and bought it, but were surprised when they opened their delivery to find an actual box of (cow) poop!
Cards Against Humanity is known for being intentionally offensive and not politically correct, so maybe those customers shouldn’t have been surprised.
Max Temkin, one of the company co-founders, tweeted:
“If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6″
As much as I enjoy that story, I believe that entrepreneurs should over-deliver with what they’re selling.
That means giving value, and not fluff …
A PR stunt like the box of poop might work for a company like Cards Against Humanity, but for most it’s a much better strategy to deliver the goods!
I give a ton of value to those who join my Secret Coach Club, including instant access to the vault of 73 (and counting) back issues of newsletters worth $7000, which is climbing each month.
You’ll also get live Club Calls, exclusive expert interviews, and 1:1 calls with me (for Silver and Gold members).
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