I’ve often talked about “feeding a starving crowd”, a concept popularized by Gary Halbert.
Back when he was teaching marketing classes, he would challenge his students by asking:
“If you and I both owned a hamburger stand and we were in a contest to see who could sell the most hamburgers, what advantage would you most like to have on your side to help you win?”
The students would give various answers, like lower prices, better buns, tastier meat, and a prime location …
Then Halbert gave his choice (and was 100% confident that he would win this imaginary bet):
A starving crowd.
“Feed a starving crowd” is something I advise coaches to do.
Find out what people want, give it to them on a steaming hot platter, and watch them dig in.
But there’s an issue:
If your crowd doesn’t have a need for your offer, or the money to pay for it, you’ll struggle.
That’s why you have to quickly identify and target your IDEAL prospects.
If you’d like help doing this, come to the live training that the Dux-Soup team is doing this Tuesday at 11 am EST.
To get the details and register, go here:
