Luke Charlton is on the Natural Born Coaches podcast today, and we covered a topic of vital important to coaches:
Giving your market what it wants, and needs!
Luke knows what he’s talking about – he’s helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel …
What you’ll hear in this episode:
- The importance of understanding your market and tailoring offers to meets its needs
- A real-life example of starting with what the market wants and then creating programs and offers accordingly
- How to use Amazon book reviews to improve your ads and copywriting skills
- Luke’s strategy of analyzing successful competitors and understanding their advertising strategy
- A discussion of “The Dream Offer” framework for effective coaching offers that sell!
Check it out here:
