There’s talk in the online space that you have to “nurture” your relationship with potential clients before you can offer them any products or services.
I was once talking with a client and told him how I have a call-to-action in every email that I send.
He had heard the nurturing advice that’s going around, and said “aren’t you supposed to wait awhile before making an offer?”
I told him that’s nonsense.
People are connecting with you for a reason. They need help with something, and it makes no sense to not offer a solution if you have one.
It’s like when I have to get the oil changed for my vehicle. Imagine if I pulled into the garage, and the employee refused to change the oil because they hadn’t “nurtured” our relationship enough yet.
“Come back in 30 days after we’re done our nurturing, then we’ll help you out”
When I go to any place of business, I expect to be offered something. They’re in business after all …
Not all of your clients will be ready to take the leap with you right away, but if you’re putting out engaging and entertaining content they’ll understand that you’re in business and will make offers. You’ll remain top of mind with them for when they are ready.
If you’re ready to grow your coaching business, check this out:
