I’m a firm believer that if you’re in business, you have to be willing to polarize people and can’t be afraid of offending at times. I was happy to be a guest on Thor Conklin’s show, Peak Performers, where I talked about how you can do this. Here’s the link to listen in:

http://peakperformers.libsyn.com/become-more-polarizing-stop-walking-down-the-middle-marc-mawhinney-episode-139?tdest_id=403400