by Marc Mawhinney | Jan 29, 2026 | Blog
If you’ve been in the online space for any amount of time, you’ve been hit with an avalanche of cold emails and DMs. Sales pitches … Podcast requests … “Hey, let’s grab a virtual coffee!” messages from complete strangers. For years, I was...
by Marc Mawhinney | Jan 26, 2026 | Blog
A new episode of Natural Born Coaches just dropped, and I’m sharing the strategy I use to deal with cold outreach in my inbox, which will save you hundreds of hours every year! What you’ll hear in this episode: The main types of cold emails/messages that...
by Marc Mawhinney | Jan 24, 2026 | Blog
Weak words lead to weak results. When a client tells me they’ll “give something a try”, or they’ll “see how it goes”, I stop them dead in their tracks. Because they’re admitting defeat before they even start! As...
by Marc Mawhinney | Jan 22, 2026 | Blog
I had a conversation with someone recently who lost a big client back in December. His response? “I know 2026 is going to be a down year …” He said it twice. With certainty, like it was already decided. I stopped him and asked: “How do you know...