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The danger of building your business on rented land

Rumour has it that the current owners of Myspace, Chris and Tim Vanderhook, plan to relaunch the former #1 social media platform. They’re apparently interested in having something without the addictive algorithm of current social media platforms … It won’t...

Teaching an old dog new tricks

I’ve been email marketing since 2014, and I thought I learned all of the tips and tricks to grow your list. But the other day I went through Kae Wagner’s “25 Ways To Build Your List”, and I learned a few new strategies that I didn’t know...

No ads needed, no excuses

If the only way to grow one’s email list was by spending tons of money on ads, I could understand entrepreneurs holding off.  But Kae Wagner just released her “25 Ways To Build Your List” guide, and 24 of the 25 strategies in it are absolutely...

Chinese bamboo trees and email lists

Les Brown once told a story about Chinese bamboo trees: “In the far east they have something that’s called the Chinese bamboo tree. The Chinese bamboo tree takes five years to grow. They have to water and fertilize the ground where it is every day, and it doesn’t...

When size matters

You might write the best emails in the world, but if you have a small list it won’t matter … If you have just 30 subscribers (and half of them are your friends, family, or neighbours) it probably won’t move the needle much for sales. The challenge is...

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