by Marc Mawhinney | May 3, 2026 | Blog
When information becomes infinite and free, the value of the “filter” (the coach) goes up, not down. People aren’t paying for the “what” anymore… They’re paying for the shorter distance to the goal – or as I like to say, “getting...
by Marc Mawhinney | May 2, 2026 | Uncategorized
Information is a commodity nowadays, but judgment is a premium. AI can give you a “plan,” but it can’t give you the intuition to know when to pivot or how to handle a specific client nuance. Thinking a prompt can replace 10 years of experience is...
by Marc Mawhinney | May 1, 2026 | Blog
“Why pay a coach $3,000 when I can use ChatGPT or Claude for free?” That’s a common question … While AI can be a useful sidekick, it can’t replace the results and outcomes a good coach can deliver for their clients. So how do you “AI-proof”...
by Marc Mawhinney | Apr 30, 2026 | Blog
If I offered to replace your confusion with total clarity … And handed you the exact system that I use to bring in 1 to 5 new clients each month … Including: Who to help (nailing your pitch, niching down, and more) How to help them (offer design, top 5...
by Marc Mawhinney | Apr 29, 2026 | Blog
I’ve been podcasting for almost 12 years now, and have released almost 1000 episodes of Natural Born Coaches. As I approach that milestone, I’ve been thinking a lot about my podcasting journey. When I was a rookie podcaster I had to figure out everything...
