by Marc Mawhinney | May 4, 2026 | Blog
When I started in the online coaching space back in 2014 it seemed noisy … But it’s 10x the noise in 2026! In a noisy/crowded market, isolation is a death sentence. Trying to “DIY” your way through declining open rates and bad algorithms based on...
by Marc Mawhinney | May 4, 2026 | Blog
I admit that until recently I didn’t know much about Skool auctions. I’ve heard a bit about them over the last six months, but didn’t explore doing one until Peter Lloyd-Lister reached out to me to explain what they are. I learned a lot from my...
by Marc Mawhinney | May 3, 2026 | Blog
When information becomes infinite and free, the value of the “filter” (the coach) goes up, not down. People aren’t paying for the “what” anymore… They’re paying for the shorter distance to the goal – or as I like to say, “getting...
by Marc Mawhinney | May 2, 2026 | Uncategorized
Information is a commodity nowadays, but judgment is a premium. AI can give you a “plan,” but it can’t give you the intuition to know when to pivot or how to handle a specific client nuance. Thinking a prompt can replace 10 years of experience is...