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HELPING COACHES GET MORE CLIENTS SINCE 2014!

How to stand out in a saturated coaching market

How can you stand out when there are so many coaches? My usual answer involves niching, relationships, and content – and it’s still true. But here’s another angle: Give your clients access to tools that most coaches don’t have. That’s...

Six Strategic Questions

Strategic plans often fail before they start, and here’s why. They fail not because the strategy was wrong – but because the people executing it had different understandings of the task, the purpose, and the desired end state. Bryce Hoffman’s Six...

Why brainstorming is broken (and how to fix it)

With traditional brainstorming the loudest voice often wins. The person with the most seniority in the room shapes everyone else’s thinking before they’ve even had a chance to form their own. And the best ideas never make it to the surface. Bryce Hoffman...

The benefits of red teaming for coaches

Although I had heard the term “red teaming” before, I admit that I didn’t know much about it until Bryce Hoffman talked about it on my podcast. I thought it was for cybersecurity, when a company hires someone to attempt to hack them, to expose...

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