by Marc Mawhinney | Apr 24, 2026 | Blog
Strategic plans often fail before they start, and here’s why. They fail not because the strategy was wrong – but because the people executing it had different understandings of the task, the purpose, and the desired end state. Bryce Hoffman’s Six...
by Marc Mawhinney | Apr 23, 2026 | Blog
With traditional brainstorming the loudest voice often wins. The person with the most seniority in the room shapes everyone else’s thinking before they’ve even had a chance to form their own. And the best ideas never make it to the surface. Bryce Hoffman...
by Marc Mawhinney | Apr 22, 2026 | Blog
Bryce Hoffman is the only person outside the government to graduate from the U.S. Army’s Red Team Leader course … He’s also a Wall Street Journal bestselling author, named by Inc. Magazine as one of the top 100 leadership speakers in the world, and has...
by Marc Mawhinney | Apr 21, 2026 | Blog
Although I had heard the term “red teaming” before, I admit that I didn’t know much about it until Bryce Hoffman talked about it on my podcast. I thought it was for cybersecurity, when a company hires someone to attempt to hack them, to expose...
by Marc Mawhinney | Apr 20, 2026 | Blog
Next week Bryce Hoffman will be hosting the Red Team Coaching Boot Camp, and if you’ve never learned about “red teaming” you’ll want to check it out! During the boot camp you’ll learn several powerful tools you can start using with your...
