Episode #972: Peter Lloyd-Lister: Using Skool Auctions to Generate Massive Revenue!
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Why clients should pay a high price for coaching in the “free” information era
When information becomes infinite and free, the value of the “filter” (the coach) goes up, not down. People aren’t paying for the “what” anymore… They’re paying for the shorter distance to the goal – or as I like to say, “getting...Why your clients shouldn’t use ChatGPT for high-level business strategy
Information is a commodity nowadays, but judgment is a premium. AI can give you a “plan,” but it can’t give you the intuition to know when to pivot or how to handle a specific client nuance. Thinking a prompt can replace 10 years of experience is...The cure for AI stealing your clients
“Why pay a coach $3,000 when I can use ChatGPT or Claude for free?” That’s a common question … While AI can be a useful sidekick, it can’t replace the results and outcomes a good coach can deliver for their clients. So how do you “AI-proof”...