by Marc Mawhinney | Mar 21, 2025 | Blog
I once heard of a coach who had an interesting niche. Apparently she was a former exotic dancer who became a multi six-figure coach by teaching other exotic dancers how to earn more money. And she called it “Strip and Grow Rich” (I’m not sure what...
by Marc Mawhinney | Mar 20, 2025 | Blog
My thoughts on why so many coaches are hesitant to niche down: 1) Coaches like to help people, and they want to help everyone out there. 2) They fear that by narrowing their focus they’re leaving potential business on the table and losing money … The opposite is true...
by Marc Mawhinney | Mar 19, 2025 | Blog
A fellow coach once told me about the interesting things happen once you commit to coaching in a specific niche: You show up as an authority … Your passion project becomes a lucrative, cash-flowing business … You know exactly what to say so that your content attracts...
by Marc Mawhinney | Mar 18, 2025 | Blog
If I had a dollar for every time someone asked; “What should my coaching niche be?”, I’d be sipping cool drinks on my private island somewhere down south. The whole “niching” thing has so many coaches twisted up like pretzels and unable to move forward until they...
by Marc Mawhinney | Mar 17, 2025 | Blog
If you’re looking for clarity around your coaching niche, Sarah Short is running a challenge next week to help with that. The Nail Your Niche Challenge runs from Monday, March 24th to Thursday, March 27th, and here’s what will be covered: Day #1: What is a...
