Which health coach gets the client?
Let's say that someone is 100 pounds overweight and is looking to hire a health coach. First, there's health coach A, who says: "I'll help you get healthier and lose weight. Over the next 3 months we'll do a 60 minute weekly call, and you'll have email access to me...
Your choice of words
Zig Ziglar once talked about the problem with alarm clocks. He wasn’t criticizing their purpose, but rather the word “alarm”. Zig figured that it was a bad way to start your day by waking up with something that has such a panicky, negative name and recommended that we...
When social media algorithms hide your posts
Don't build your house on rented land, that's dangerous. If you're frustrated by crappy reach on social media, it’s because you’re playing the algorithm's game instead of the "human" game. Here's the problem: Reach is down, and AI slop is way up. The solution is...
Is the wolf at the door???
I recently read "The Wolf Is At The Door" by Ben Angel. The book is about the threat that AI poses to a number of industries, and what those affected can do to protect themselves. Just as in the industries he writes about, there's been a lot of chatter (and plenty of...
Pablo Picasso’s lesson for coaches
Here’s a cool story that I heard about Pablo Picasso: Picasso was sitting in a cafe in Paris when a fan approached him and asked if he would do a quick sketch for her on a napkin. He agreed and quickly drew something on the napkin, but before handing it to her he...
Don’t navigate this noisy market on your own!
When I started in the online coaching space back in 2014 it seemed noisy … But it's 10x the noise in 2026! In a noisy/crowded market, isolation is a death sentence. Trying to "DIY" your way through declining open rates and bad algorithms based on free YouTube advice...
(New Podcast) Using Skool Auctions to Generate Massive Revenue!
I admit that until recently I didn't know much about Skool auctions. I've heard a bit about them over the last six months, but didn't explore doing one until Peter Lloyd-Lister reached out to me to explain what they are. I learned a lot from my conversations with...
Why clients should pay a high price for coaching in the “free” information era
When information becomes infinite and free, the value of the "filter" (the coach) goes up, not down. People aren't paying for the “what” anymore… They're paying for the shorter distance to the goal - or as I like to say, "getting them from Point A to Point B"! We're...
The cure for AI stealing your clients
“Why pay a coach $3,000 when I can use ChatGPT or Claude for free?" That's a common question … While AI can be a useful sidekick, it can't replace the results and outcomes a good coach can deliver for their clients. So how do you "AI-proof” your business, and stop...
Your RSVP?
If I offered to replace your confusion with total clarity ... And handed you the exact system that I use to bring in 1 to 5 new clients each month ... Including: Who to help (nailing your pitch, niching down, and more) How to help them (offer design, top 5 coaching...
