My thoughts on why so many coaches are hesitant to niche down:
1) Coaches like to help people, and they want to help everyone out there.
2) They fear that by narrowing their focus they’re leaving potential business on the table and losing money …
The opposite is true – by staying broad and general, they’ll work with fewer clients and make less!
Once one’s head is wrapped around this, the next question is “how do you choose a niche?”
If you’re interested in learning from someone who has been teaching coaches about niching for years, check out the free challenge that Sarah Short from The Coaching Revolution is running next week:
