Accessibility is something I’ve been thinking about a lot lately.
When I say “accessibility”, I mean how to open up my offerings to have them benefit more people.
When I say that, I don’t mean just slashing prices to get more sales. If people don’t have enough skin in the game, their results will suffer – and it wouldn’t be fair to everyone who paid the full price previously.
What I’m talking about is being more flexible so offerings can work for more people.
For example, since I’ve launched my main coaching program (10 Clients In 90 Days), I’ve only had two payment options: one-pay or three monthly instalments.
After talking with people who wanted to join but weren’t in a position to invest the amount right away (or in just three months), I created a 12 month payment option and started offering that last week.
The 12 month option brings the monthly total to a more reasonable amount ($497/month) and gives them a full year to put everything into action (but they pay the same amount over that year, and still have enough skin in the game).
Where can you be more flexible in your business to make additional sales?
Besides 10C90D, I’m taking this flexible approach to my Secret Coach Club print newsletter …
I’ve been selling only annual subscriptions at $997 since I want serious subscribers who are in it for the long haul (preferably for years).
But a lot of people weren’t in a position to commit that much upfront, or wanted to give it a test drive and check it out.
So I’m now offering monthly subscriptions for $97.
The July issue heads to the printer Sunday night, and it’s going to be a good one since I’ll be outlining how to fill a laser coaching program with motivated clients.
You can grab it here:
