I’m a big fan of the series “Mad Men”, and one of the people who’s mentioned a number of times throughout it is David Ogilvy, the advertising legend who wrote “Confessions of an Advertising Man” back in 1963.
I have that book, and here are some quotes from the author that stood out for me:
-“Don’t bunt. Aim out of the park. Aim for the company of immortals” (I agree, if you’re going to set goals you might as well aim high!)
-“When Fortune published an article about me and titled it: ‘Is David Ogilvy a Genius?’, I asked my lawyer to sue the editor for the question mark” (I love the confidence)
-“Pay peanuts and get monkeys” (so true …)
-“If you can make yourself indispensable to a client, you will never be fired” (people respect anything that pays an ROI and won’t want to lose that!)
“But I regard the hunt for new clients as a sport … if you play it grimly, you will die of ulcers. If you play it with lighthearted gusto , you will survive your failures without losing sleep. Play to win, but enjoy the fun” (as someone who sometimes takes things too seriously, I get this …)
It’s a great book, and I highly recommend you check it out.
I also recommend that you check out my joint venture package to get your offer in front of a lot of coaches, and which currently has a few openings for this spring.
Get the details here:
