The best books that I’ve read so far in 2024
In every December year-end issue of my Secret Coach Club newsletter I give a list of the best books that I read that year, and it's always one of the more popular issues. I know we're only in May, but I've read some great books so far this year and decided to get a...
Valuable lessons from Elvis’ often reviled, but genius manager Colonel Tom Parker
I'm a fan of Elvis (long live The King), but I was never a fan of his manager, Colonel Tom Parker. I'd heard the stories of him screwing Elvis out of what should have been his, and putting additional pressure on him that probably led to his death. But I try to keep an...
Riding hot topic current events to make more sales
Last month everyone was going crazy over the solar eclipse. I guess it was cool, but I thought the whole bruhaha about it was a little much … (I think the same about Taylor Swift and her music, sorry Swifties) But there were some smart marketers who took advantage of...
The “virtual roundtable” strategy
Over the last decade I've met lots of cool folks in the online space. One of them is Kevin Thompson, who I call the "Kevin Bacon of Coaching" (as in "Six Degrees of Kevin Bacon") since he seems to be connected to everyone in the coaching/personal development world....
(Replay) How To Become A Content Creation Machine … In Less Than 30 Minutes A Day!
Yesterday I did a live workshop sharing my content creation system, including how I come up with ideas, "bridging" for sales, breaking creator's block, etc. Here's the replay to check it out!...
The May issue of Secret Coach Club is now available!
May's Secret Coach Club is now available for subscribers, and inside this issue you'll learn: How To Incorporate The “Virtual Roundtable Strategy” Into Your Business Riding Hot Topic Current Events To Sell More Coaching Services! Valuable Lessons From Elvis’ Often...
Hot take: you shouldn’t teach in your content
I hate when people preface something with "hot take", but here's a potential hot take from me: You might think that you should be teaching in your content (emails and social media posts) and giving as much "value" as you possibly can in them … But that's the wrong...
Five important tips for content creation
Tomorrow I'm hosting a workshop around my system for creating consistent content in less than 30 minutes a day. During the workshop I'll be giving five very important content creation tips that you need to know … Sorry to be a tease, but you can hear all about them on...
No monkeys with typewriters were harmed in the writing of this
Here's a question that I've gotten from some coaches I've worked with: "Where do you come up with ideas for your content?" I've joked that I use the Mr.Burns (from "The Simpsons") approach, where I have 1000 monkeys working away on 1000 typewriters, but I don't really...
Are you struggling with content creation? Check this out …
If you've been struggling with content creation, you aren't alone. It's one of the big frustrations that I hear from coaches … They wonder: What do I post? How often should I post? Where do I come up with ideas? How do I keep it going without burning out? For over a...
