(Podcast) High Impact Marketing For High Caliber Clients!
Ann Carden is back on the Natual Born Coaches podcast today, where she shares how to get more high caliber clients! In this episode: What is “High Impact Marketing”? How to build a system to consistently pull in high level clients Why Ann doesn’t like using the term...
The importance of finding your ideal clients
I've often talked about "feeding a starving crowd", a concept popularized by Gary Halbert. Back when he was teaching marketing classes, he would challenge his students by asking: “If you and I both owned a hamburger stand and we were in a contest to see who could sell...
Wise words from Peter Drucker
Management guru Peter Drucker once said: "What gets measured gets done” Rumour has it that the actually quote was "What gets measured gets managed” … Either way, the point is if you're measuring something then the chances of you acting on that information is a lot...
Screw the spammy, inauthentic DMs
Do you like getting cold direct messages from strangers? While I'm sure there's the odd person who enjoys it (there are also people in society who like being burned by hot pokers), I feel confident saying that the vast majority of folks don't like them. If you're...
Fine-tuning your LinkedIn profile!
I was recently talking with the team at Dux-Soup, and they were telling me about the importance of having a great LinkedIn profile. Most LinkedIn users spend very little time working on their profile, choosing instead to put their energy into the content they're...
About “fit before fee”!
There’s a saying that every coach should tattoo on their body, or at least commit to memory: “Fit before fee” It means that you work with people who are a right fit for you, and not just any Tom, Dick or Harry who’s willing to pay you. I know it’s hard to say that if...
(Live Training) Find Coaching Leads on Autopilot Using LinkedIn Automation in the Cloud
If you'd like to tap into the endless possibilities of LinkedIn to grow your business, this will interest you! I'll be with the Dux-Soup team next week while they host a live training, and in it you'll learn the following: How to fine tune your LinkedIn profile...
Mr.Rogers and discipline
Discipline is required to be successful. I once read a story that Fred Rogers (Mr.Rogers) was so disciplined that he maintained an exact weight of 143 pounds for the last 30 years of his life. How the heck could someone maintain an exact weight like that?! Rogers said...
Cats and laser pointers
Ever use a laser pointer on a cat to see it chasing the dot all around the room and up the walls? It doesn’t matter how tired the cat is, it’ll jump around at the little dot whenever it magically appears. In the history of cat-kind, no feline has ever caught that dot...
The “enchanted kettle”
I love the part in Think and Grow Rich about the “enchanted kettle”. A young drug clerk named Asa Candler spent his life savings ($500) buying an old-fashioned kettle, a wooden paddle, and a secret formula written on a slip of paper. 500 bucks might not seem like much...