I’m a believer in the power of joint venture partnerships, having read about lots of them over the years.
Outside of the coaching/online space there are lots of examples, like …
Starbucks and PepsiCo (Bottled Frappuccino):
I’m not a coffee guy (I’ve had less than one cup of it in my life, I know I’ll probably lose my Canadian citizenship over that), but this partnership allowed Starbucks to extend its reach beyond its cafes into supermarkets and convenience stores, leveraging PepsiCo’s distribution and marketing smarts. It created a hugely successful ready-to-drink coffee product, so it was a very successful JV.
And there’s Disney and Pixar:
Read about what happened with Steve Jobs after he was booted from Apple and went over to Pixar … this partnership saw Pixar’s groundbreaking animation technology combined with Disney’s storytelling and distribution which resulted in a bunch of critically acclaimed and commercially successful animated films that redefined the industry (before Disney crapped the bed with bad movies and shows in recent years, but I won’t get into the new “Snow White” or all of the other flops)
Anyways, if you have an offer that helps coaches and you’d like to partner with me to get it in front of 100,000 potential clients, I have a few openings for May and June.
Get the details and book a call to chat about doing something here:
