I spent the holidays doing a lot of reading, highlighting, and taking notes from a lot of books.
One from my bookshelf that I revisited was “Get Different’ by Mike Michalowicz.
And this passage stood out about entrepreneurs who rely on referrals:
=====
“They take pride in the fact that they get most of their leads from client referrals. They’ll say, ‘We don’t need to worry about marketing; word of mouth is our lead source.’ The wishy-washy word-of-mouth strategy is no strategy at all. It is putting your marketing efforts into the hands of your clients so they do it for you, at their whim.
Waiting for customers to refer you isn’t marketing. Word of mouth is a wonderful, albeit haphazard, source of opportunity when it happens. The key words being ‘when it happens.’ If a large percentage of your new business comes through referrals and word of mouth, you aren’t marketing. You are crossing your fingers that clients will market for you. You don’t have control over your company’s growth; your clients do. Word of mouth should be the icing, not the cake.”
=====
If you’d like to get your offer out in front of 100,000 new sets of eyeballs, I currently have openings to partner with a joint venture:
