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What to do when your online program is collecting dust

by | Sep 11, 2024 | Blog

Have you created an online program that’s been collecting dust, with no (or few) sales?

Or do you have an idea for a new program and want to make sure you get it right?

If so, check out what Jon Schumacher is up to with his brand new Profitable Online Program Challenge!

During the challenge, you’ll receive specific action steps to enhance or create your online program, covering things like:

Crafting a compelling name for your program.
Structuring your program outline.
Selecting the ideal delivery model aligned with your business and personal aspirations.
Strategizing your pricing for optimal profitability.
Designing irresistible bonuses and incentives to boost enrolment.

At the end of 5 days, you’ll walk away with a fully mapped-out online program ready to sell.

Whether you’re optimizing an existing program or breathing life into a new one, this 5-day challenge will be the best time you’ll spend on your business this year.

Here’s the outline of what’s going on:

Day 1: Outlining Your Program

Day 1 is all about outlining the core message of your program, giving it a compelling name, and choosing the correct delivery model for your stage of business.

Outlining Your Program – You’ll clearly define WHO you best serve, WHAT PROBLEM your program solves, and HOW you solve that problem.

Naming Your Program – you’ll name or rename your program so it speaks to your best buyer’s biggest desired outcomes.

Choosing Your Model – should you deliver your program 1-1, in a group, or via a course? Or maybe all three? There are some important decisions for which to do first.

Day 2: Problem-Solution Mapping

During day 2 you’ll brainstorm a list of bonus ideas that will strategically make your offer stand out as THE problem-solving solution of choice.

Why You Need Bonuses – you’ll discover why positioning your bonuses is often more important than your primary program.

Strategic Objectives – understand the strategic objective of bonus creation so you never make critical mistakes ever again.

Problems & Solutions – create a list of problems and solutions that will lay the foundation for strategic bonus creation. This one exercise will change your business forever!

Day 3: Creating Your Bonus Bundle

During Day 3, you’ll finalize your bonuses, name them, and create what Jon calls your Bonus Bundle.

Choosing Your Bonuses – you’ll choose the top 3-5 problems/solutions from day two to use for your Bonus Bundle.

Naming Your Bonuses – use a proven framework to strategically create compelling names for your bonuses.

Fast Action Bonuses – create your most powerful bonus for increasing sales.

Creating Your Bonus Bundle – finalize your offer on a single document so you have it really to sell.

Day 4: High-Profit Pricing

Day 4 is focused on how to price your program. You’ll use a questions-based framework to uncover the best price for your specific program.

Importance Of Pricing – you’ll understand why price is the #1 lever you can pull to increase profits in your business.

Choosing Your Price – you’ll use a questions-based framework to find the right price for your specific program.

Payment Options – drastically increase your sales using pay-in-full, payment plan, and trial strategies.

Day 5: Selling Your Program

The final day is all about selling your offer.

Why People Buy – discover the #1 reason why people buy and why they don’t buy.

Your Marketing Message – understand the key elements of your marketing message that lead people excitedly to your offer.

Jon’s #1 Sales Strategy – learn the best way to sell your online program, in a one-to-many fashion, without spending hours DMing prospects or living on social media.

Get the details and save your seat for it here!

https://marcmawhinney–jonschumacher.thrivecart.com/profitable-online-programs-special-offer

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