by Marc Mawhinney | Jan 10, 2025 | Blog
Yesterday I quoted from Mike Michalowicz’s book “Get Different”, and here’s another nugget from it: “People will buy, that is not the question. But they can only ever buy what they are aware exists. If your solution is better, you have to...
by Marc Mawhinney | Jan 9, 2025 | Blog
I spent the holidays doing a lot of reading, highlighting, and taking notes from a lot of books. One from my bookshelf that I revisited was “Get Different’ by Mike Michalowicz. And this passage stood out about entrepreneurs who rely on referrals: =====...
by Marc Mawhinney | Jan 8, 2025 | Blog
I once told a client that he was being a “Harlem Globetrotter”. My client was great at what he did. He’d been at it a long time and he knew what he was talking about … But he was overcomplicating things. Like the Globetrotters, who perform trick plays, shoot from all...
by Marc Mawhinney | Jan 7, 2025 | Blog
I’ve noticed a change in the coaching world in the last few years. I’m not alone – I’ve seen others commenting on the shift that they’ve seen as well. What changes are there? Well, people are more skeptical and are holding onto their...
by Marc Mawhinney | Jan 6, 2025 | Blog
There’s been chatter in the coaching space that high-ticket coaching is “dead”, so I have Jeanne Omlor on the Natural Born Coaches podcast today to share her thoughts … Jeanne’s been in the coaching world for a long time, and it was an...
by Marc Mawhinney | Jan 5, 2025 | Blog
There are a few traits to a successful joint venture: -A special price for my people -A limited number of spots -A hard deadline If you have something for coaches, and would like to get it out in front of 100,000 of them, I’m current filing my JV spots for Q1 of...
