by Marc Mawhinney | May 6, 2026 | Blog
I recently read “The Wolf Is At The Door” by Ben Angel. The book is about the threat that AI poses to a number of industries, and what those affected can do to protect themselves. Just as in the industries he writes about, there’s been a lot of...
by Marc Mawhinney | May 5, 2026 | Blog
Here’s a cool story that I heard about Pablo Picasso: Picasso was sitting in a cafe in Paris when a fan approached him and asked if he would do a quick sketch for her on a napkin. He agreed and quickly drew something on the napkin, but before handing it to her he...
by Marc Mawhinney | May 4, 2026 | Blog
When I started in the online coaching space back in 2014 it seemed noisy … But it’s 10x the noise in 2026! In a noisy/crowded market, isolation is a death sentence. Trying to “DIY” your way through declining open rates and bad algorithms based on...
by Marc Mawhinney | May 4, 2026 | Blog
I admit that until recently I didn’t know much about Skool auctions. I’ve heard a bit about them over the last six months, but didn’t explore doing one until Peter Lloyd-Lister reached out to me to explain what they are. I learned a lot from my...
by Marc Mawhinney | May 3, 2026 | Blog
When information becomes infinite and free, the value of the “filter” (the coach) goes up, not down. People aren’t paying for the “what” anymore… They’re paying for the shorter distance to the goal – or as I like to say, “getting...
by Marc Mawhinney | May 1, 2026 | Blog
“Why pay a coach $3,000 when I can use ChatGPT or Claude for free?” That’s a common question … While AI can be a useful sidekick, it can’t replace the results and outcomes a good coach can deliver for their clients. So how do you “AI-proof”...
