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Today’s special guest is John Jantsch of Duct Tape Marketing, who is here to reveal the ultimate marketing engine for small business owners (which happens to be the subject of his latest book)!
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In this episode you’ll hear:
- Embracing the concept of being important in some meaningful way in the lives of your customers
- Why right now is such a great time of opportunity for coaches and consultants
- What John considers to be the ultimate marketing engine
- Why you should be focusing on strategy before tactics
- The way to begin narrowing your focus and choosing only ideal customers
- How he used blogging as a tool with the content he was already producing
QUOTES:
“When you are forced to change or innovate and adapt, you all of a sudden realize that maybe you should be looking at new ways and new innovations”
“We will always need people that can help businesses develop and refine marketing strategy. Never, ever, will it go out of style.”
“You have to get very clear on who your ideal customers are. In many cases, they are your most profitable ones and that can mean a lot of things, and not just revenue.”
“I used the blogging tool to do something that I had already seen as a strategy that was important for my business.”
“As long as some of your audience is on some of these tools, most of us are using one or more of these tools, the advice that I give today is pick one and just go deep.”
LINKS:
John’s Duct Tape Marketing Blog & Podcast
His Latest Book, The Ultimate Marketing Engine
His Other Books
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